{"title":"All Products","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eExplore the complete Omu lineup—a meticulously curated collection of clean, high-performance skincare.\u003c\/p\u003e","products":[{"product_id":"caffeine-gel-booster","title":"Caffeine Gel Booster","description":"Late nights, early mornings, heavy schedules—reset your skin instantly. Powered by 1% Caffeine, this ultra-lightweight, oil-free gel drops right into your routine to crush under-eye baggage and puffiness. Formulated to absorb fast without a trace, giving tired skin a sharp, hydrated, and fully awake look when you need it most.\r\n","brand":"Selfnamed","offers":[{"title":"Default","offer_id":52119632806168,"sku":"203108","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/0686\/6968\/files\/Z4nL6w_5YndLMdQLStHHO_zw5NaoDnam.jpg?v=1780239041"},{"product_id":"scalp-care-exfoliating-serum","title":"Scalp Care Exfoliating Serum","description":"Ground your hair care routine where it matters most. Inspired by the need for a clean slate, this lightweight exfoliating serum delivers a mindful reset for your scalp. A gentle infusion of Lactic Acid effortlessly clears away the day—dissolving product buildup and impurities—while Sodium Hyaluronate restores deep, weightless hydration. Perfect for refreshing your skin barrier after a heavy workout or a long week, leaving your scalp feeling balanced, energized, and completely renewed from the root up\r\n\r\nKey Ingredients: \r\n\r\nLactic Acid\r\n\r\nSodium Hyaluronate\r\n\r\n","brand":"Selfnamed","offers":[{"title":"Default","offer_id":52119644864792,"sku":"203111","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/0686\/6968\/files\/XTfjr10_WCYGZbmPuD-qBswMycCehP18.jpg?v=1780240683"},{"product_id":"natural-retinol-alternative-oil-serum-1","title":"Natural Retinol Alternative Oil Serum","description":"This Natural Retinol Alternative Oil Serum is an essential part of any anti-age skincare routine to help the skin maintain its elasticity and firmness. The skin feels rejuvenated and velvety to the touch. Specially formulated to address the unique concerns of mature, uneven, dull, dry skin, this serum is a luxurious elixir designed to elevate any skincare routine. Bakuchiol, renowned as the gentle retinol alternative, works harmoniously with Rosehip Seed Oil to diminish fine lines and reignite your skin's youthful glow. ","brand":"Selfnamed","offers":[{"title":"Default","offer_id":52120119083288,"sku":"203226","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/0686\/6968\/files\/NCkR3Eic-HV1OyufuTbufiSrrW6p_zCK.jpg?v=1780239393"},{"product_id":"nourishing-facial-oil","title":"Nourishing Facial Oil","description":"Amazing blend with 11 organic certified oils and extracts gives the nutrient and vitamin boost your skin needs to reveal a healthy and glowy look. Private label facial oil provides intense nourishment, leaving the skin feeling soft and energised. Apply to clean skin. 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Crafted for individuals with rough, dry skin, this cream provides a deep and lasting hydration solution that both nourishes and soothes, making it a perfect fit for premium skincare collections.\r\n\r\n\r\n\r\n\r\n\r\n\r\n","brand":"Selfnamed","offers":[{"title":"Default","offer_id":52120193958168,"sku":"203244","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/0686\/6968\/files\/OtO521mLPclRu9UMik0k4N6dK4Z5uwUS.jpg?v=1780242033"},{"product_id":"clay-mask-for-pores-and-blackheads","title":"Clay Mask for Pores and Blackheads","description":"\u003cp\u003eThis purifying clay mask deeply cleanses the skin, absorbing excess sebum and impurities while gently exfoliating to remove dead skin cells. White and Green Clays work together to refine the appearance of pores and help minimise blackheads, while Aquatic Algae and a Biomineral Complex support skin revitalisation and balance. The creamy, mineral-rich texture leaves skin feeling clean, smooth, and refreshed. Apply to clean skin, leave on for 5–10 minutes, then rinse thoroughly.\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":52120233902360,"sku":"203252","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/0686\/6968\/files\/YSeRPllc0Za-vEeIoxzX1NbEoPRXB_fY.jpg?v=1780245873"},{"product_id":"radiant-glow-facial-wash","title":"Radiant Glow Facial Wash","description":"Radiant Glow Facial Wash is a refreshing daily cleanser designed for modern skincare ranges focused on effective yet gentle purification. Developed to meet the demand for natural-origin formulations with certified standards, it combines cleansing performance with hydrating care, making it suitable for normal and oily skin types. This facial wash effectively dissolves impurities, excess sebum, and make-up buildup while maintaining the skin’s natural moisture balance. Formulated with Aloe Juice, Plant Extracts, and Blackberry Fruit Extract, it helps refresh and revitalise the complexion without clogging pores. Sodium PCA and Glycerin support hydration, leaving skin feeling clean and comfortable. Lather in hands, apply to the face, massage gently, and rinse thoroughly with water. Slight separation may occur due to the natural formulation.","brand":"Selfnamed","offers":[{"title":"Default","offer_id":52120249631000,"sku":"203260","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/0686\/6968\/files\/sWq9gCLjPLLBr5Ec0PIdclEvWfzBZONx.jpg?v=1780247733"},{"product_id":"vitamin-c-serum","title":"Vitamin C Serum","description":" Lightweight serum that brightens and evens out skin tone. 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Apply to clean skin in the evenings.\r\n\r\n\r\n\r\nCombine with: Peptide Anti-Ageing Serum or Nourishing Facial Oil and Smoothing Eye Cream for a complete night time routine. In addition, use the Moisturising Day Cream during your morning skincare routine.","brand":"Selfnamed","offers":[{"title":"Default","offer_id":52123402141976,"sku":"203510","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/0686\/6968\/files\/M7NBpJteAhmDqxfT4DFFnybW95TQW4nQ.jpg?v=1780326573"},{"product_id":"omega-6-9-glowing-skin-body-oil","title":"Omega 6-9 Glowing Skin Body Oil","description":"This luxurious body oil delivers essential lipids to strengthen the skin’s natural barrier, lock in moisture, and restore softness and radiance. Powered by Sunflower, Sweet Almond, Jojoba, Argan, Rosehip, Raspberry, and Pumpkin Seed Oils, it provides intensive hydration while improving skin texture and elasticity. 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